Candle making is one of the most creative and profitable small businesses you can start from home. People buy candles not just for light, but also for decoration, aroma, and relaxation. Whether it’s birthdays, weddings, or festive seasons — candles always find a place. The best part? You can start this business with a small investment and scale it easily with time.
In this article, we’ll explain everything step-by-step — from materials and setup to marketing and selling your candles.
Step 1: Understand the Candle Market
Before starting, understand who your customers are. The candle market has many types:
- Decorative candles for home décor.
- Scented candles for aromatherapy and mood relaxation.
- Religious candles used in prayers or spiritual activities.
- Custom candles for gifts or events.
Analyze which type sells the most in your area or online. You can visit local stores or check marketplaces like Daraz, Etsy, or Instagram pages to get ideas.
Step 2: Gather Materials and Equipment
You don’t need expensive tools to start. The basic materials include:
- Wax (Paraffin, Soy, or Beeswax)
- Wicks (cotton or wooden)
- Molds or containers (glass jars, silicone molds, metal tins)
- Essential oils (for fragrance)
- Color dyes (for aesthetic candles)
- Thermometer & pouring pot
- Labels & packaging materials
All these items are easily available in local craft markets or online platforms like Daraz.pk or Alibaba.
Step 3: Learn the Candle Making Process
Follow these simple steps:
- Melt the wax using a double boiler method.
- Add color and fragrance when the wax is slightly cooled.
- Fix the wick in your mold or container.
- Pour the melted wax carefully into the container.
- Let it cool and harden completely.
- Trim the wick and pack it neatly.
You can experiment with different colors, shapes, and scents to create your unique candle line.
Step 4: Estimate the Cost and Profit
Here’s a quick estimate:
- Initial investment: Around 20,000–30,000 PKR (for raw materials and basic tools).
- Cost per candle: Around 100–150 PKR.
- Selling price: Between 300–600 PKR, depending on size and design.
You can expect 50–60% profit margin once you get regular orders.
Step 5: Branding and Packaging
Attractive packaging adds value. Use eco-friendly materials, print custom labels, and include your brand logo. A clean, professional look helps in building trust with customers.
Create a catchy brand name — for example:
“GlowArt Candles,” “Scentify,” or “WickCraft.”
Step 6: Where to Sell Your Candles
You can sell:
- Online: Create pages on Instagram, Facebook, or Etsy.
- Offline: Supply to gift shops, boutiques, or event planners.
- At local fairs: Participate in craft exhibitions or home expos.
Offer bundle deals, gift sets, or custom candles for special occasions — they sell faster and attract repeat buyers.
Step 7: Tips for Success
- Always test new fragrances before bulk production.
- Keep your candles safe from dust and heat.
- Offer discounts to first-time buyers.
- Take good product photos with natural light.
- Ask for customer feedback and share reviews online.
Conclusion
Candle making is not just a hobby — it can become a full-time home business with creativity and consistency. Start small, focus on quality, and use social media to grow your brand. Within a few months, you can turn your passion into a profitable business.
