Starting a business is not just for experienced people — students in Pakistan are proving that age is no limit when it comes to entrepreneurship. This is a real-life inspired story of a young student who turned a small idea into a profitable online business, earning more than 1 lakh rupees per month — all from the comfort of his home.
If you’ve ever dreamed about starting your own online store but didn’t know where to begin, this story will motivate and guide you step by step.
Meet Ali – The Student Entrepreneur
Ali was a 21-year-old university student from Lahore. Like most students, he wanted to earn extra money without affecting his studies. Instead of doing a part-time job, he decided to start something online that he could manage in his free time.
He had no big savings, no business experience — just a mobile phone, an internet connection, and a big dream.
Step 1: Finding the Right Product
Ali started researching what people were buying online.
He checked popular platforms like Daraz, Instagram shops, and Facebook groups. He noticed a growing demand for customized accessories — like printed mugs, t-shirts, and phone covers.
So, he decided to start selling custom printed items. The investment was small, and he could take orders only when customers confirmed — meaning no stock risk.
Step 2: Setting Up an Online Store
Ali didn’t know how to build a website, but he learned through YouTube tutorials.
He created a free store using Shopify’s trial version and later moved to WordPress with WooCommerce for more control.
He uploaded clear photos, wrote catchy descriptions, and made sure his prices were affordable. His store looked professional even though it was made on a budget.
He also connected his store with Instagram and Facebook, so customers could shop directly from social media.
Step 3: Promoting the Store on Social Media
At first, no one knew about his store — so he started posting creative short videos and product photos on Instagram Reels and TikTok.
He showed how a plain mug turns into a beautiful customized gift.
Within two weeks, one of his videos got 50,000+ views. Orders started coming in!
Ali spent only PKR 1,500 on ads but earned PKR 12,000 in profit during his first month.
Step 4: Managing Orders and Delivery
For delivery, he partnered with TCS and Call Courier, who handled nationwide shipping.
He used a cash-on-delivery (COD) model since most customers preferred paying after receiving their order.
He also learned to manage customer service properly — replying fast, updating order status, and requesting feedback after delivery.
Step 5: Scaling the Business
Once his orders started increasing, Ali reinvested his profit into:
- Better packaging and branding
- Paid social media ads
- Hiring a friend to handle customer chats
Within 6 months, he was earning around PKR 100,000 per month in profit — all while continuing his studies.
He expanded his product range to include keychains, tote bags, and notebooks — and even collaborated with local artists for new designs.
Ali’s Advice for New Entrepreneurs
Ali says:
“Don’t wait for the perfect time or big investment. Just start small, learn from mistakes, and stay consistent. The internet gives everyone a chance — you just have to grab it.”
Key Takeaways
If you’re a student or beginner, here’s what you can learn from Ali’s story:
- Start with a low-investment idea (like print-on-demand or digital products).
- Use free tools and tutorials to learn website setup and marketing.
- Promote your products actively on social media.
- Offer fast delivery and good customer service.
- Reinvest profits to grow slowly but steadily.
Final Thoughts
Ali’s journey shows that passion, creativity, and consistency can beat experience and capital.
You don’t need lakhs of rupees or a big office — you just need the right idea and effort.
If a student can build an online store and earn 1 lakh per month, why not you?
Start today, take small steps, and watch your business grow!
